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Tree Fruit Breeding
The tree fruit breeding group is committed to the delivery of client focused outcomes by developing superior locally adapted varieties of apricot and cherries to supply domestic and international markets. New varieties are supported by client information relating to performance, culture and market uses.
The Tree Fruit Breeding Group’s outputs include:
- Cost effective, fast and efficient traditional perennial tree crop breeding.
- Development and implementation of tree fruit variety evaluation systems.
- Development of variety and production guidelines for product support.
- Superior varieties of apricot and cherries for domestic and international markets.
- Investigation of postharvest quality and storage abilities of new varieties.
Our customers are trying to achieve increased sales and profitability through having:
- A market edge (consistent supply of superior quality fruit)
- Product that offers production advantages and/or reduced production risk
- Consumption/category growth through greater fulfilment of consumer expectations.
